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Privacy & Cookies Policy

At Shirin Uma Ltd, we are committed to protecting and respecting your privacy.

Please read this policy carefully as it describes what personal information we collect from you or you provide to us; why we want your personal information; and what we are going to do with it.

For the purpose of Data Protection Legislation, the data controller is Shirin Uma Ltd, 100, Hatton Garden, London, EC1N 8NX.

Please contact us by any of the following means:

We collect information from you or ask you to supply it to us in the following situations:

  • When you buy a Shirin Uma product from us (Purchase Information);
  • When we register a guarantee for a Shirin Uma product (Guarantee Information);
  • When we carry out servicing or repairs to a Shirin Uma product for you (Repair Information);
  • If you make a complaint to us (Complaint Information);
  • When you ask us to provide information to you about services or products we offer (Marketing Information).
  • When you book an appointment and provide information regarding your personal interests (Personalised Service).

We process your personal information for the following reasons:

  • Pursuant to a contract in order to:
  1. provide you with our products and services;
  2. process payments;
  3. make deliveries;
  4. maintain business continuity;
  5. send communications essential to you receiving our products and services;
  6. record information to facilitate your rights under guarantee.
  • On the basis of your consent:
  1. Where we rely on your consent for processing this will be brought to your attention when the information is collected from you;
  2. We will only contact you with direct marketing communications if you consent to us doing so and you have the right to withdraw consent at any time. See the Your Rights section below for more information.
  • In our legitimate interests of providing the best service and improving and growing our business we will process information in order to:
  1. provide you with a personalised service;
  2. improve our products and services;
  3. understand our customer base and purchasing trends;
  4. defend against or exercise legal claims and investigate complaints; and
  5. understand the effectiveness of our marketing.

We will carry out analytics to improve our products and services as set out above.

You have the right to object to processing carried out for our legitimate interests. See the Your Rights section below for more information.

  • To comply with legal requirements relating to:
  1. data protection;
  2. health and safety;
  3. anti-money laundering;
  4. fraud investigations;
  5. assisting law enforcement; and
  6. any other legal obligations placed on Shirin Uma Ltd from time to time.


All information you provide to us is stored on the secure servers in our secure data centres with restricted access only to our personnel. Access to the systems that hold the data is granted to 3rd parties only after careful vetting and only for the purposes of maintenance and updating of the underlying software.


Your data is processed by a 3rd party company assisting us with our marketing program. This processing is only carried out under explicit instruction by us for the purposes of data analysis in order to tailor our communications to you, all these communications are managed directly by us. We do not and will not transfer and/ or share your data to any other parties for any other purposes other than as set out in this policy.

You agree that we have the right to disclose your personal information to any member of our group, which means our subsidiaries as defined in section 1159 of the Companies Act 2006.

We will disclose your personal information to third parties:

  • If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request.
  • In order to protect our rights, property or safety or of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


Where processing of your personal data is based on consent, you can withdraw that consent at any time.

You have the following rights.  You can exercise these rights at any time by contacting us.

You have the right:

  • to ask us not to process your personal data for marketing purposes;
  • to ask us to supply free of charge the personal information we hold about you;
  • to ask for the information we hold about you to be rectified if it is inaccurate or incomplete;
  • to ask for information to be erased provided that:
  1. the personal information is no longer necessary for the purpose for which it was collected;
  2. you withdraw consent (if the legal basis for processing is consent);
  3. you exercise your right to object to any processing carried out in our legitimate interest where there are no overriding legitimate grounds for processing;
  4. the information is unlawfully processed;
  5. the information needs to be erased to comply with a legal obligation;
  • to ask for the processing of information to be restricted if the accuracy of that information is contested, the processing is unlawful, the personal information is no longer necessary for the purposes for which it was collected or you exercise your right to object (pending verification of whether there are legitimate grounds for processing).

In the event that you are unhappy with our processing of your personal information, we encourage you to contact us. However, at any time you have the right to lodge a complaint with the relevant supervisory authority, which is the Information Commissioner’s Office (ICO) in the UK. The ICO’s contact details are available here:


Any changes we may make to our privacy policy in the future will be posted on our website, here: and, where appropriate, notified to you by email.


Cookies are small files of letters and numbers that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site, for example, remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at a website. We use cookies and similar technologies to provide you with a functional website and to give you a more personalised service.

We use the following types of cookie:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you.
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.


 Name Purpose Cookie Duration
frontend Any items in your shopping bag;
An indicator if you are currently logged in;
A link to information about your shopping bag and viewing history.
30 days
_ga Google Analytics – this allows us to understand how visitors interact with our website and to improve our service. 2 years
_gaclientName Google Analytics – this allows us to understand how visitors interact with our website and to improve our service. 2 years
_gaclientName_gid Google Analytics – this allows us to understand how visitors interact with our website and to improve our service.

24 hours

_uetsid Bing Advertising – this allows us to understand how visitors via Bing interact with our website 30 minutes


Some of the cookies identified above are third party cookies. We work with other companies, such as search engine providers, so that we can learn more about our customers and provide a more personalised service. The table below further explains the third party cookies that are used on our website and their purposes. To learn more about how these third parties process information, follow the links in the table below to the third party privacy notice. If you wish to opt out of any of these cookies then please follow the links provided for information on opting out or change your browser settings as explained below.

 Third party Purpose Link to third party privacy notice
Bing Bing allows us to build lists of users who have searched for certain terms and clicked on results using their search engines, so that we can target our advertising more effectively.

Facebook Custom Audiences We use custom audience pixels to record information about the way visitors use our Website. This pixel records information about a user’s browser session, which it sends to Facebook, along with an anonymised version of the Facebook ID and the URL viewed. This allows us to target our Facebook ads to audiences of people who have visited our Website.

Google Analytics These cookies are used to collect information about how visitors use our Website. We use the information to compile reports and to help us improve the Website.


Cookies can be controlled by your web browser settings. Whether our cookies are used will depend on your browser settings, so you are in control. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, please use the following links:

Please be aware that by blocking all cookies you may not be able to access or use all the features of our website and you will not receive a personalised service.