At Shirin Uma Ltd, we are committed to protecting and respecting your privacy. Please read this policy carefully as it describes what personal information we collect from you or you provide to us; why we want your personal information; and what we are going to do with it.

For the purpose of Data Protection Legislation, the data controller is Shirin Uma Ltd, 100 Hatton Garden, London, EC1N 8NX.

Please contact us by any of the following means:

  • Phone us on: +44 7944 629844

  • Email us at:

  • Write to us at: Shirin Uma Ltd, 100, Hatton Garden, London, EC1N 8NX

We collect information from you or ask you to supply it to us in the following situations:

  • When you buy a Shirin Uma product from us (Purchase Information);

  • When we register a guarantee for a Shirin Uma product (Guarantee Information);

  • When we carry out servicing or repairs to a Shirin Uma product for you (Repair Information);

  • If you make a complaint to us (Complaint Information);

  • When you ask us to provide information to you about services or products we offer (Marketing Information).

  • When you book an appointment and provide information regarding your personal interests (Personalised Service).


We will collect your name, and payment method. We do not store your payment card details. This personal information is essential as we are entering into a contract with you for the purchase of the product. If you do not supply the personal information to us, we will not be able to enter into the contract with you.

We will use your information to contact you about servicing and repairs to your Shirin Uma product. If you do not wish to receive reminders about servicing, please advise our sales person when they ask you to supply contact information. We will also use the information we collect about you to conduct market research so that we can continuously improve the services we provide to our customers. You may also contact us subsequently by telephone or email here to ask us not to send you servicing reminders.

We will not use personal information collected from you in relation to your purchase or guarantee to send you marketing communications about new products or Shirin Uma events unless you ask us to do so by signing up digitally via our website at


If you make a complaint to us, you will supply or we will collect your name, address and any other contact details you choose to supply to us. If your complaint relates to a product you have purchased from us, we will collect this information too. This information is required so that we may properly investigate your complaint. If you do not supply the personal information to us, we will most likely not be able to investigate your complaint.

We will use your information to investigate your complaint and report to you on the outcome of our investigation.

We will store your personal information for five (5) years following your complaint or, if the information is already held under one of the other categories described in this policy, for the period referred to in the relevant part of this policy, whichever is the longer.

We will not use personal information collected from you in relation to a complaint to send you marketing communications about new products or Shirin Uma events unless you ask us to do so by signing up digitally via our website at


Where you consent to receive marketing communications about new jewellery designs, new engagement rings or other products or about Shirin Uma events from us, we will collect, use and store your personal information for the period of time set out below.

We will collect your name and contact details. If you do not provide us with this information, we will not be able to communicate effectively with you.

Where you have consented to receive marketing communications from us, we will use your information to contact you about Shirin Uma products or events we believe may be relevant to you.

We will store your personal information for two (2) years following your last interaction with us. At the end of that period, we will ask you if you wish us to continue to send you information about Shirin Uma products and events. If we do not hear from you, your details will be removed from our marketing database. You may also telephone or email us here at any time to ask us to stop sending you marketing communications or you can simply click “unsubscribe” and follow the link to complete the unsubscribe process if you have consented to us communicating with you by email.

Please note that removal from our marketing database will not result in removal from our other databases if e.g. you have purchased a Shirin Uma product from us. In that case, your personal information will be retained as set out earlier in this policy.



We process your personal information for the following reasons:

  • Pursuant to a contract in order to:

  1. provide you with our products and services;

  2. process payments;

  3. make deliveries;

  4. maintain business continuity;

  5. send communications essential to you receiving our products and services;

  6. record information to facilitate your rights under guarantee.

  • On the basis of your consent:

  1. Where we rely on your consent for processing this will be brought to your attention when the information is collected from you;

  2. We will only contact you with direct marketing communications if you consent to us doing so and you have the right to withdraw consent at any time. See the Your Rights section below for more information.

  • In our legitimate interests of providing the best service and improving and growing our business we will process information in order to:

  1. provide you with a personalised service;

  2. improve our products and services;

  3. understand our customer base and purchasing trends;

  4. defend against or exercise legal claims and investigate complaints; and

  5. understand the effectiveness of our marketing.

We will carry out analytics to improve our products and services as set out above.

You have the right to object to processing carried out for our legitimate interests. See the Your Rights section below for more information.

  • To comply with legal requirements relating to:

  1. data protection;

  2. health and safety;

  3. anti-money laundering;

  4. fraud investigations;

  5. assisting law enforcement; and

  6. any other legal obligations placed on Shirin Uma Ltd from time to time.


All information you provide to us is stored on the secure servers in our secure data centres with restricted access only to our personnel. Access to the systems that hold the data is granted to 3rd parties only after careful vetting and only for the purposes of maintenance and updating of the underlying software.



We do not and will not transfer and/ or share your data to any other parties for any other purposes other than as set out in this policy.

You agree that we have the right to disclose your personal information to any member of our group, which means our subsidiaries as defined in section 1159 of the Companies Act 2006.

We will disclose your personal information to third parties:

  • If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request.

  • In order to protect our rights, property or safety or of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


Where processing of your personal data is based on consent, you can withdraw that consent at any time.

You have the following rights. You can exercise these rights at any time by contacting us.

You have the right:

  • to ask us not to process your personal data for marketing purposes;

  • to ask us to supply free of charge the personal information we hold about you;

  • to ask for the information we hold about you to be rectified if it is inaccurate or incomplete;

  • to ask for information to be erased provided that:

  1. the personal information is no longer necessary for the purpose for which it was collected;

  2. you withdraw consent (if the legal basis for processing is consent);

  3. you exercise your right to object to any processing carried out in our legitimate interest where there are no overriding legitimate grounds for processing;

  4. the information is unlawfully processed;

  5. the information needs to be erased to comply with a legal obligation;

  • to ask for the processing of information to be restricted if the accuracy of that information is contested, the processing is unlawful, the personal information is no longer necessary for the purposes for which it was collected or you exercise your right to object (pending verification of whether there are legitimate grounds for processing).

In the event that you are unhappy with our processing of your personal information, we encourage you to contact us. However, at any time you have the right to lodge a complaint with the relevant supervisory authority, which is the Information Commissioner’s Office (ICO) in the UK.


The ICO’s contact details are available here:


Any changes we may make to our privacy policy in the future will be posted on our website, here: and, where appropriate, notified to you by email.


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We use the following types of cookie:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you.

  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.


Our website is hosted on the platform. provides us with the online platform that allows us to provide information about our products and services and to provide other products and services to you. Your data may be stored through’s data storage, databases and the general applications. Wix stores your data on secure servers behind a firewall.

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Our website also uses third-party services to assist us to analyse how our website is used. If you wish to opt out of any of these cookies then please follow the links provided for information on opting out or change your browser settings as explained below.


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For more information on how Google’s tracking technologies collect and store information, you can view their privacy policy at



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We record information about the way visitors use our website which allows us to target our Facebook ads . For more information visit


Cookies can be controlled by your web browser settings. Whether our cookies are used will depend on your browser settings, so you are in control. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, please use the following links:

Please be aware that by blocking all cookies you may not be able to access or use all the features of our website and you will not receive a personalised service.